Sonic couple doesn't go home together
We’re having a friendly disagreement in our office. Part of us are convinced the battling couple in the Sonic commercials are married. Others are convinced they aren’t. Who wins?
- The Lunch Break Crew
ANSWER: Buy lunch for the “they’re not married” group. Molly and Brian are actors.
Here’s the skinny from Barkley, the marketing communications company that handles the Sonic account. It all started in 2002 with the Pete and TJ (“Two Guys”)campaign and the “Couples" were added in 2005 with the introduction of Molly and Brian. “Molly and Brian are working improv actors (their full names are Molly Erdman and Brian Huskey). This campaign is unique because it is completely improvisational and unscripted, which is unheard of in the industry. We actually shoot the commercials on lot at a Sonic Drive-In, give the actors an index card with a concept and begin rolling the cameras,” said Sara Laughlin, Barkley senior account manager.
“The concept for the campaign was to play a bit off reality TV (no directors, only cameras) and to let customers feel like the Two Guys and Molly and Brian really represented them.” Laughlin says what’s funny is they receive calls and e-mails directed to the two guys and the couple by name, yet the names have been used only occasionally in ads. Will there be more husband-wife banter coming from Molly and Brian? Oh, you bet. “We’re just beginning to scratch the surface,” Laughlin said