Monday, February 19, 2007

Sonic couple doesn't go home together

We’re having a friendly disagreement in our office. Part of us are convinced the battling couple in the Sonic commercials are married. Others are convinced they aren’t. Who wins?
- The Lunch Break Crew

ANSWER: Buy lunch for the “they’re not married” group. Molly and Brian are actors.
Here’s the skinny from Barkley, the marketing communications company that handles the Sonic account. It all started in 2002 with the Pete and TJ (“Two Guys”)campaign and the “Couples" were added in 2005 with the introduction of Molly and Brian. “Molly and Brian are working improv actors (their full names are Molly Erdman and Brian Huskey). This campaign is unique because it is completely improvisational and unscripted, which is unheard of in the industry. We actually shoot the commercials on lot at a Sonic Drive-In, give the actors an index card with a concept and begin rolling the cameras,” said Sara Laughlin, Barkley senior account manager.

“The concept for the campaign was to play a bit off reality TV (no directors, only cameras) and to let customers feel like the Two Guys and Molly and Brian really represented them.” Laughlin says what’s funny is they receive calls and e-mails directed to the two guys and the couple by name, yet the names have been used only occasionally in ads. Will there be more husband-wife banter coming from Molly and Brian? Oh, you bet. “We’re just beginning to scratch the surface,” Laughlin said
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3 Comments:

Anonymous Anonymous said...

You can see the two goofy guys in the commercials in the new movie, "Stranger than Fiction" starring Will Ferrell. They play office coworkers.

1:05 PM, March 09, 2007  
Blogger Greg & Sheryl said...

A few of those commercials have been filmed at Sonic locations here in Colorado.

12:33 PM, July 14, 2008  
Anonymous Anonymous said...

Molly engages Brain in the same way a married couple would. I do not remember seeing wedding rings on their fingers however.

People that have watched Everybody Loves Raymond will be very familiar with the dissing Dame VS defending dude exchanges.

Experts suggest that if you are dating a dissing dame , you should expect to multiply the conflict by two for a husband-wife relationship.

Proper identification of a dissing dame is easy. A dissing dame may have justified complaints; however, she has very few supportive commits.

I do understand that these two people are merely actors. I also understand that this blog started at a friendly exchange of co-workers. I wanted to put my two cents in.

5:46 AM, September 02, 2009  

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