Row Q is missing at the World Arena

QUESTION: Why is there no Row Q at the World Arena?
- Jimmy Raymond

ANSWER: It’s one of three missing letters. General manager Dot Lischick said, “At the World Arena you will not find the letters I, O or Q.” People searching for their seats confuse the letter I for a number 1; the letter O is mistaken for a zero or a Q, and the letter Q could be read as an O.